Kriti vs Disha
Kriti and Disha are the two AI health coaches in India that are built to speak Hindi and Hinglish, not just English. That makes them the closest comparison there is — and they still make very different choices. Kriti lives inside WhatsApp and has a named nutritionist approve every diet plan. Disha is a full app that covers about fifteen conditions with AI coaching. This page is written by the Kriti team; every fact about Disha is linked to Disha's own website or app listing.
Checked on 2026-10-07.
At a glance
| Kriti | Disha | |
|---|---|---|
| Made by | Jilo Health, Patna, Bihar | Curelink Pvt. Ltd. |
| Where it runs | WhatsApp only — no app, no login | iOS and Android app |
| Languages | Hindi, Hinglish, English; text or voice note | Hindi, English, Hinglish |
| Price | ₹499/mo, or ₹999 for 3 months; first week free | Not published — shown inside the app |
| Who checks your plan | A named, qualified nutritionist reviews and approves every diet plan | AI-delivered; no per-plan human review claimed |
| What it covers | Diet and nutrition for weight, blood sugar, BP, thyroid, PCOS and cholesterol, plus tracking | About fifteen conditions, incl. diabetes, thyroid, PCOS, weight, menopause and hair loss |
| Scale | Early-stage, growing | Reports 70 lakh+ sign-ups |
Choose Disha if
- You are comfortable installing and using an app.
- You want a dedicated programme for a specific condition such as PCOS, thyroid, menopause or hair loss.
- You value a large, established user base — Disha reports more than 70 lakh sign-ups and is backed by a Series A led by General Catalyst.
Choose Kriti if
- You — or the person you are signing up for — would rather not install another app, and already use WhatsApp every day.
- You want a qualified human to check the diet plan before you follow it, and to know who that person is.
- You want to know the price before you start: ₹499 a month, with the first week free.
The difference that matters most
Both products will give you a diet plan in Hindi. The question is who has checked it. An AI coach, however good, can produce a plan that is confident and wrong for you — too little protein, foods you cannot get in your town, or advice that works against a medicine you take. On Kriti, every diet plan is reviewed and approved by Deepika Jayaswal (Clinical Nutrition, 15+ years) or Siya Agarwal (M.Sc. Clinical Nutrition) before it reaches you. Disha's website describes its coaching as AI-powered and trained on data from its clinic years, but does not say a human reviews individual plans.
Neither Kriti nor Disha diagnoses conditions, prescribes medicine or replaces a doctor.
Try Kriti for a week
Send a message on WhatsApp. The first week is free.
Frequently asked questions
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